Social Media 101: What is it? What’s it for?
We’ll provide a basic overview of popular social media platforms such as Facebook, Twitter, Instagram, and Snapchat.
We’ll explore examples of sites being used on campus such as the College’s official Facebook page, departments’ pages, etc.
Facebook Help Facebook’s own FB About page
Wikipedia’s Facebook entry “…”launched on February 4, 2004, Facebook has more than 2 billion monthly active users as of June 2017.” with a U.S. revenue of $40billion.
Center for Diversity and Inclusion
Wikipedia’s Twitter entry: “an online news and social networking service where users post and interact with messages, known as “tweets.” These messages were originally restricted to 140 characters, but on November 7, 2017, the limit was doubled to 280 characters.”
The College of Wooster @WoosterEdu
Dr. Sarah Bolton @PresidentBolton
Alumni @Woosteralumni see tweet with poll
Admissions @wooinsider
sports @WoosterSports
Educational Technology @woosteredtech
Technology Services @WoosterIT
C.O.W. Libraries @cowlib
Grounds Department @COWgrounds
COW Dining @COWDining
Wikipedia’s Instagram entry: “Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.” “Users can apply various digital filters to their images, and add locations through geotags.”
Your story is a way of sharing photos and videos with your followers. Stories disappear from your profile and Feed after 24 hours unless you add it as a highlight.
The College of Wooster wooinsider
Alumni woosteralumni
Music Department cowmusicdepartment
Snapchat
Wikipedia’s Snapchat entry: “One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring “Stories” of 24-hour chronological content, along with “Discover” to let brands show ad-supported short-form entertainment. Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.”
This session is not social media training in terms of planning, publishing, and strategy.